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When we talk about growth, most business owners think 'more clients, more work, more revenue.' But the truth is, real growth doesn’t come from doing more. It comes from doing more of the right things.
Step 14 of the Plan, Profit, Prosper planner is about identifying your most profitable products, services, and clients, and doubling down on them.
Which of your services or products generate the most profit? That’s where your focus should be.
Some services generate strong margins, are easy to deliver, and create happy clients. Others are time-consuming, underpriced, or constantly cause issues. One fuels your business. The other holds it back.
By analysing your service lines or product categories, you can pinpoint:
When you focus on the areas that deliver the most return, you get better results with less effort, and less stress.
Once you’ve found your top performers, take action:
Doing this not only strengthens your profit margins but also positions you as an expert in what you do best, which helps attract the right kind of clients.
Growth also means having the confidence to reduce, reshape, or remove what doesn’t serve your business.
If a service is high-effort and low-reward, if a client consistently underpays or overstretches your team, it’s time to make changes. Cutting these areas frees up energy and resources for what really matters.
A leaner, more focused business is a more profitable one.
Growth isn’t about being busy. It’s about being smart. When you focus your energy on what actually works and step back from what doesn’t, you create space for clarity, profitability, and progress.
Download the free Plan, Profit, Prosper planner to map your growth opportunities.
Want help analysing your numbers or refining your growth strategy? Book your free 30-minute business planning call today.
