We are big advocates of networking. If you are unsure about it but think it might be something you should be doing then here are a few myth busters to help encourage you.

Myth 1: ‘I am too shy for networking’

It’s a common misconception that networking happens in a large room full of overly confident people, and for introverted personalities, this is a major put-off. In reality networking is about building one-to-one connections. Forming more meaningful relationships with a handful of people can be more worthwhile than trying to connect with everyone.

Myth 2: ‘Networking is expensive and takes too much time’

Although there are free events, most regular networking groups have a fee but you can always visit before deciding to join. When performed well, networking is an investment in your business not a cost. You’re in front of people weekly to talk about your services, the solutions you offer, and the results customers see. When connections happen, the business flows.

Myth 3: ‘People just see the money and want my business’

Successful networking is far more about being a farmer than a hunter. Hunters always look for something new and move on quickly. Farmers prefer to cultivate long-lasting relationships, seeing how they can build rapport with existing customers and nurture new ones. While hunters move on, farmers stick around to grow and develop partnerships.

Contact us if you would like more information on networking locally.