
In this week’s Business Success Conversation, we break down why your business plan can be simple, clear, and just one page, as long as it helps you make better decisions and reach your goals.
Create a simple, one-page business plan that keeps you on track, focused on profit, and in control of your decisions.
We’ve all heard it:
Turnover is vanity. Profit is sanity.
Start your plan with your goals. Not vague ambitions, but actual numbers:
Once you’ve got those basics, you can build a simple KPI tracker to measure how you’re doing. From there, it’s much easier to see what’s working and what’s not.
A good business plan doesn’t just live in a folder. It guides decisions.
When someone asks you to sponsor an event, place an advert, or try a new marketing idea, check the plan.
If your goal is to grow via social media and reach younger entrepreneurs, does an advert in the local newspaper help with that? No? Then it’s not in the plan.
And if you want to make a certain profit? Don’t go and spend it on something shiny that doesn’t move the needle.
You’re allowed to adapt. Business moves quickly. Priorities change.
But if you rewrite your plan on the fly, make sure you still remember:
Otherwise, you’re just reacting not leading.

Your business plan doesn’t need to be long. It just needs to be used.
Start with your goals. Keep it simple. Use it to filter your decisions.
And if you’d like help writing a one-pager that actually works...
Get in touch today: https://carthyaccountants.co.uk/contact