If you’ve ever had a client who drains your time, questions your value, or constantly pushes boundaries, you’re not alone. Most business owners will face this at some point.

But here’s the good news: you can avoid most bad-fit clients by getting clear on what you want and setting the right expectations upfront.

The team talk about a key frustration for business owners: clients who don’t appreciate the work that goes on behind the scenes.

What Makes a Client 'Bad'?

Let’s get one thing straight: there’s no such thing as a universally bad client. What we’re really talking about is misalignment; clients who aren’t a good fit for how you work, what you value, and how your business operates.

At Carthy Accountants, we’ve seen it firsthand:

• Clients who don’t pay on time
• Clients who ignore advice or resist communication
• Clients who simply don’t value the work being done

And guess what? It’s not just in accountancy. Any service-based business will have similar stories.

Step One: Understand the Value Disconnect

Often, the root issue is a lack of perceived value. Accountants (and other professionals) often provide intangible services, expertise, strategy, advice, that aren't always easy to 'see' in the way a meal at a restaurant is.

But just because the client doesn’t see it, doesn’t mean it’s not there. Think of it like your local bin collection: you may not see the crew each week, but the bin’s empty when you get home. The value is real.

The key? Make your value visible. Explain the behind-the-scenes work. Show outcomes. Build the relationship.

Step Two: Get Clear on Who You Want to Work With

Bad-fit clients usually sneak in because the boundaries weren’t clear from day one.

Start by asking:

• What type of clients energise you?
• What behaviours are deal-breakers?
• What values must a client share?

From there, make sure your whole team knows the answers. Alignment inside your business leads to better alignment outside.

The team talk about how to avoid bad-fit clients by getting super clear on what you want from the relationship.

Step Three: Respect Goes Both Ways

Too often, clients assume: “I pay you, you work for me.” But in reality, it’s a two-way relationship. Mutual respect, clear communication, and shared goals are essential.

If your gut says something’s off with a potential client, trust it. Take time to build the relationship, ask the right questions, and decide: Are we right for each other?

Prevention is Better Than Cure

It’s always easier to avoid a bad-fit client than to deal with one later. And if you're already working with someone who doesn’t align?

Start with a conversation. Educate before you eradicate. You might be able to realign, or agree to part ways on good terms.

Get the Business You Want

Bad-fit clients don’t just cost you money, they cost you energy, focus, and peace of mind. The good news? You can avoid them. Start by knowing your value, communicating it clearly, and being intentional about who you work with.

👉 Get in touch and let’s talk about how you can shape your business to attract better clients and build stronger relationships: