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Work On It, Not Just In It: Why Your Business Plan Needs Time and Team

February 17, 2026

One of the biggest traps business owners fall into is spending every day working in their business and never stepping back to work on it.

In this week’s Business Success Conversation, we’re talking about how business plans create clarity, focus, and team alignment, but only if you give them the time and space they need to be used properly.

Business plans only work when you make space to use them, and they’re not just for owners, but for the whole team.

Business Plans Create Clarity If You Let Them

When you're firefighting daily tasks, your long-term goals can quickly fade into the background. A business plan reminds you:

  • What you’re aiming for
  • Why you're doing this
  • And what success actually looks like

It's an easy trap to fall into, chasing work for 6 months, then delivering it for 6 months… and then having nothing in the pipeline. No plan. No rhythm. No backup.

That’s the reality for so many owners.

You Need Time to Step Back

The solution?
Make space to work on your business, not just in it.

Whether you're a solo consultant or running a growing team:

  • Set aside time to revisit your business plan
  • Get out of your usual space (yes, we actually invite clients to use our office!)
  • Remove distractions so you can focus

If you want to succeed long-term, you need time to step out and get strategic.

Your Team Needs the Plan Too

A business plan isn’t just for the owner. If your team doesn’t know the direction, how can they support it?

At Carthy, we run an annual team day to:

  • Share the year’s focus (e.g. client retention, process improvements)
  • Align everyone on shared priorities
  • Break big goals down into simple, achievable actions

Everyone needs to row in the same direction.

And that only happens when the plan is shared, visible, and used by the whole team.

When you're firefighting daily tasks, your long-term goals can quickly fade into the background.

Helping You Get The Business You Want

Your business plan doesn’t need to be long. It just needs to be You can’t grow if you're stuck in the day-to-day. And you can’t lead if you’re not clear on where you’re heading, or if your team’s not with you.

If you need help getting out of the weeds and into your strategy, we’ll help you build a plan that works for you and your team.
Get in touch today: https://carthyaccountants.co.uk/contact

Get in touch using the form below now, call 01785 248939 during office hours and speak to Client Services or email us.

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